Hugo Design is a London-based design studio founded by Junhyeok “Hugo” Oh.

The studio operates between art, industrial design, and digital craftsmanship, exploring how technology can become a language of emotion rather than efficiency.

At the core of Hugo Design’s philosophy lies a belief that modern tools — such as physics simulation, CNC machining, and 3D printing — should not exist in opposition to traditional craft, but as its continuation. Each project begins in a virtual environment where materials, forces, and light are digitally tested and composed. These simulations are not meant to mimic nature; they are controlled experiments designed to capture the fleeting beauty of physical interaction — a splash of water, a folded surface, a curve under tension.

Once a form is defined digitally, it is translated into reality through a network of skilled metalworkers, fabricators, and finishers. Stainless steel is cut, bent, and welded; surfaces are polished to reveal the trace of process rather than conceal it. Every mark, weld, and reflection becomes part of the final expression. This union between algorithmic precision and human intuition defines Hugo Design’s aesthetic: objects that are exact yet imperfect, technical yet tactile.

The studio’s body of work — including pieces like the Radii Chair and Tori Lamp Series — reflects a search for equilibrium between structure and emotion. Rather than chasing novelty, Hugo Design focuses on refining proportion, curvature, and tension until an object achieves a quiet clarity. Each piece is produced in small, limited editions, emphasizing authenticity over scale and permanence over trend.

Beyond the physical outcome, Hugo Design sees every object as a statement about how design should evolve in the digital age: a reconciliation of machine logic with human sensibility. The studio seeks to create works that feel simultaneously contemporary and timeless — artifacts of a future craft culture where digital fabrication is not a substitute for the hand, but an extension of its intelligence.

Through this approach, Hugo Design positions itself not just as a producer of objects, but as an ongoing exploration of how precision, materiality, and emotion can coexist within modern design.